Honda - Dual Enrollment eBlast

	Going, going, Almost gone!
This is it – your last chance to kick off 2016 with the combined marketing power of both Winter Seasonal and Warranty Customer Retention programs.

Enroll now to benefit from Winter Seasonal's proven performance.

Historically, Seasonal programs have proven themselves to be among the most consistent and cost-effective ways to target Lapsed, Inactive and even New customers for three full months. Don't miss out.

Enrollment Period:

Ends on Oct 16, 2015

Campaign Period:

Jan 1 – Mar 31, 2016

Targeted Customers:

Lapsed & Inactive

Seasonal Co-Op:

Applies to Lapsed
& Inactive customers

Billing Cycle:

Appears on the January
Parts Balance Forward Statement

2015 WINTER
SEASONAL RESULTS:

ROI: $26:1

AVG CP $/RO: $249.91

Total Response Rate: 6.9%

Lapsed Response Rate: 7.0%

Inactive Response Rate: 3.0%

Get crackin' and lock up 12 months of Warranty Customer Retention program's targeted messaging and free emails.

Enrolling in the Warranty Customer Retention (WCR) program buys you 12 full months of compelling parts and service messaging and free emails—all targeting customers who were either Lapsed or Inactive prior to their to warranty repairs. So don't delay. Enroll today.

Program & Enrollment Details

1.	Program Life:
	Oct 26, 2015 – Oct 31, 2016
2.	Required Service Offer:
	$19.95 Standard Oil & Filter Change or lower
3.	Required Parts Discount:
	15%, 20%, or 25% OFF
4.	CSE Offers:
	120-day expiration
5.	Email / Direct Mail Offer:
	90-day expiration
6.	One-time Enrollment:
	Ends on Oct 16, 2015

Program Facts

•	Roughly 50% of WCR customers also have CP work done
•	WCR customers are a small subset of your warranty customers
•	Specifically targets lapsed and inactive customers who came in for warranty work

BENEFITS INCLUDE:

•	CSE Service Offers: FREE
•	*Emails^: FREE**
•	*Direct Mail^: 66¢ per pcs.**

*	Email or Direct Mail will be determined based on customer's communication preferences.

Plan for success in 2016. Enroll in both!

Winter Seasonal

Click Service on the Main Menu > Marketing > Lifetime Customer Care (LCC)
> Service Prospecting System > Seasonal > New

Warranty Customer Retention Program

Contact your Marketing Consultant today at (800) 466-1810 to enroll.

To enroll or for further assistance call Honda Program Headquarters
at (800) 466-1810.