Honda - Dual Enrollment eBlast

	Don't delay. Enroll today!
Time is running out to take advantage of the Winter Seasonal and Warranty Customer Retention programs. Enroll in both TODAY!

Use the Winter Seasonal to successfully target more key customers.

Kick off the new year by cost-effectively targeting Lapsed, Inactive and even New customers for three full months via Honda's proven Seasonal program.

Enrollment Period:

Ends on Oct 16, 2015

Campaign Period:

Jan 1 – Mar 31, 2016

Targeted Customers:

Lapsed & Inactive

Seasonal Co-Op:

Applies to Lapsed
& Inactive customers

Billing Cycle:

Appears on the January
Parts Balance Forward Statement

2015 WINTER
SEASONAL RESULTS:

ROI: $26:1

AVG CP $/RO: $249.91

Total Response Rate: 6.9%

Lapsed Response Rate: 7.0%

Inactive Response Rate: 3.0%

Let the Warranty Customer Retention program help you boost traffic and save money.

Talk about a win-win! Now you can follow up with customers who were either Lapsed or Inactive prior to their warranty repair with competitive service and parts offers for 12 full months. And you'll save money doing it—thanks to free emails and generous discounts for qualifying customers.

Program & Enrollment Details

1.	Program Life:
	Oct 26, 2015 – Oct 31, 2016
2.	Required Service Offer:
	$19.95 Standard Oil & Filter Change or lower
3.	Required Parts Discount:
	15%, 20%, or 25% OFF
4.	CSE Offers:
	120-day expiration
5.	Email / Direct Mail Offer:
	90-day expiration
6.	One-time Enrollment:
	Ends on Oct 16, 2015

BENEFITS INCLUDE:

•	CSE Service Offers: FREE
•	*Emails^: FREE**
•	*Direct Mail^: 66¢ per pcs.**

*	Email or Direct Mail will be determined based on customer's communication preferences.

Plan for success in 2016. Enroll in both!

Winter Seasonal

Click Service on the Main Menu > Marketing > Lifetime Customer Care (LCC)
> Service Prospecting System > then Seasonal > New

Warranty Customer Retention Program

Contact your Marketing Consultant today at (800) 466-1810 to enroll.

To enroll or for further assistance call Honda Program Headquarters
at (800) 466-1810.