Honda - Dual Enrollment eBlast

	Good things come in twos.
Enroll in the Seasonal and Warranty Customer Retention Programs for the best of both worlds.

Start 2016 right with the Winter
Seasonal's proven approach.

Target Lapsed and Inactive customers with the Seasonal program and build your service business during the first three months of the new year.

Enrollment Period:

Sept 21 – Oct 16, 2015

Campaign Period:

Jan 1 – Mar 31, 2016

Targeted Customers:

Lapsed & Inactive

Seasonal Co-Op:

Applies to Lapsed
& Inactive customers

Billing Cycle:

Appears on the January Parts
Balance Forward Statement

Retain more customers with the new
Warranty Customer Retention program.

This innovative program enables you to deliver competitive offers for service
and parts to warranty repair customers whose status was either Lapsed or
Inactive prior to their warranty repair.

Program & Enrollment Details

1.	Program Life:
	Oct 26, 2015 – Oct 31, 2016
2.	Required Service Offer:
	$19.95 Standard Oil & Filter Change or lower
3.	Required Parts Discount:
	15%, 20%, or 25% OFF
4.	CSE Offers:
	120-day expiration
5.	Email / Direct Mail Offer:
	90-day expiration
6.	One-time Enrollment:
	Sept 21 – Oct 16, 2015

BENEFITS INCLUDE:

•	CSE Service Offers: FREE
•	*Emails^: FREE**
•	*Direct Mail^: 66¢ per pcs.**

*	Email or Direct Mail will be determined based on customer's communication preferences.

Plan for success in 2016. Enroll in both!

Winter Seasonal

Click Service on the Main Menu > Marketing > Lifetime Customer Care (LCC)
> Service Prospecting System > then Seasonal > New

Warranty Customer Retention Program

Contact your Marketing Consultant today at (800) 466-1810 to enroll.

To enroll or for further assistance call Honda Program Headquarters
at (800) 466-1810.