Honda - Dual Enrollment eBlast

	Make Plans 2 Succeed.
Enroll in both the Winter Seasonal and Warranty Customer Retention programs NOW.

Profit from the proven way to build your service business with the

Honda's Seasonal program is the proven way to reach Lapsed and Inactive customers, drive traffic and build service business for three full months.

Enrollment Period:

Sept 21 – Oct 16, 2015

Campaign Period:

Jan 1 – Mar 31, 2016

Targeted Customers:

Lapsed & Inactive

Seasonal Co-Op:

Applies to Lapsed
& Inactive customers

Billing Cycle:

Appears on the January Parts
Balance Forward Statement

Reap rewards all year with the
Warranty Customer Retention program.

Now you can target warranty repair customers whose
status was either Lapsed or Inactive prior to their warranty
repair and give them a competitive offer for service and
parts! Watch your mailbox for the program push piece with
an enrollment reminder.

Program & Enrollment Details

1.	Program Life:
	Oct 26, 2015 – Oct 31, 2016
2.	Required Service Offer:
	$19.95 Standard Oil & Filter Change or lower
3.	Required Parts Discount:
	15%, 20%, or 25% OFF
4.	CSE Offers:
	120-day expiration
5.	Email / Direct Mail Offer:
	90-day expiration
6.	One-time Enrollment:
	Sept 21 – Oct 16, 2015

BENEFITS INCLUDE:

•	CSE Service Offers: FREE
•	*Emails^: FREE**
•	*Direct Mail^: 66¢ per pcs.**

*	Email or Direct Mail will be determined based on customer's communication preferences.

Plan for success in 2016. Enroll in both!

Winter Seasonal

Click Service on the Main Menu > Marketing > Lifetime Customer Care (LCC)
> Service Prospecting System > then Seasonal > New

Warranty Customer Retention Program

Contact your Marketing Consultant today at (800) 466-1810 to enroll.

To enroll or for further assistance call Honda Program Headquarters
at (800) 466-1810.